Niche Market Research

Think of a keyword as being two things:

1) the word, term or phrase that people type into a search engine when they are looking for information

2) the topical focus of an individual web page

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Internet business owners tend to increase their profits sooner when niche market research is treated as a priority and not just an option.

The most common mistake new infopreneurs make is to focus too broadly on a topic or theme. Niche market research can help you narrow your focus, evaluate your competitiveness, and significantly increase your potential for success.

While it can be time consuming, it is the cornerstone of many successful online businesses. It is far too often overlooked by people either in a hurry to pursue a great idea, or because they don’t know how to find niche markets.

Investing a few hours before you get going can help forecast whether or not a particular theme is worth pursuing, while it is still in the idea phase. One approach is to evaluate what keywords are currently in demand at the search engines in relation to your theme or niche.

Think of a keyword as being two things:

1) the word, term or phrase that people type into a search engine when they are looking for information

2) the topical focus of an individual web page

Content-focused websites are a great way to draw traffic from the search engines. A good content-based website focuses narrowly on a single theme, or niche, and is a collection of pages with related keywords.

By reviewing data from the major search engines ahead of time, you can find out exactly what people are searching for. By understanding precisely what people are searching for, you can then estimate where it will be most profitable to focus your energy. Once you know what people want, it’s relatively easy to evaluate whether you can provide them with it in a manner that is mutually satisfying.

If you can generate content based on these specific in-demand keywords, you can use the search engines to draw traffic to your website. This is one aspect of search engine optimization (SEO). If one web page draws 5 people per day through search engine queries, and you build 20 pages which do the same, suddenly you have generated 100 visitors a day…

Understanding how to find niche markets and utilizing keyword analytics in niche market research can dramatically increase your potential for success.

How To Find Niche Markets Online

You can find niche markets everywhere on the internet. The secret to great niche marketing is to find something you are passionate about – this will sustain you through the early stages, and keep things interesting as your internet business grows.

One of the best ways to find niche markets online is to use the data collected from the internet search engines. For example, Google keeps track of each search query entered from all over the world.

There are different ways to access this information, both Google AdWords and Wordtracker’s Keyword Suggestion Tool are popular because of how genuinely helpful they are in helping you find niche markets. If you are looking for a more robust keyword research tool, check out their monthly subscription option, which includes access to more data and other features.

Once you have a potential niche or theme in mind, visit the online forums which cater to that subject. There you’ll be able to determine what people are talking about, and what they need.

Keep in mind that people are usually motivated to make a purchase for one of three reasons:

1. To satisfy a basic need or necessity
2. To resolve a problem or issue
3. To feel good

RESOURCES TO FIND NICHE MARKETS ONLINE
1. Amazon.com
Amazon’s Bestsellers List highlights the most popular items from each category on Amazon.com. This is a great place to spot emerging trends and see what people are actually their spending money on.

2. Forums
Google your subject + the word ‘forum’ – this will give you a list of online forums relating to your topic. These can be a goldmine for ideas & background information on your niche. Knowing how to find your potential customers, knowing what they’re talking about, and knowing what they wish they had can create the perfect storm of opportunity. The key is to listen – what are their basic need? What problem might you be able to help them solve? What would make them feel good?

TIP: Keep track of the forums you find that relate to your potential niche – they’ll come in handy later on.

3. Google Trends
While some people like them, large sites like Google Trends often find the bulk of their top results relate to current events. However, you can see the top searches for each date individually and may be able to spot emerging trends this way.

You can find niche markets everywhere on the internet. The secret to great niche marketing is to find something you are passionate about – this will sustain you through the early stages, and keep things interesting as your internet business grows.

Choosing The Right Niche Market

When it comes to choosing the right niche market, here are some questions you should be able to answer before you invest time building your business. As you answer these questions, the actions and strategies you need to succeed in your niche will begin to reveal themselves.

When it comes to choosing the right niche market as an infopreneur, your passions, expertise, interests and life experience all have the potential to become a fulfilling source of income. The first step in choosing the right niche market is to narrow down your interests and possibilities.

What are you passionate about? What could you create, explain, demonstrate or research that might be of interest to others? What do you know how to do particularly well? Is your “common knowledge” uncommon or in demand somewhere else in the world?

What niche market research have you completed? Too often in business, when assumptions trump research it leads to problems, wasted time, wrong pricing, ineffective marketing and can be very costly or cause the business to fail.

Questions to ask yourself

When it comes to choosing the right niche market, here are some questions you should be able to answer before you invest time building your business. As you answer these questions, the actions and strategies you need to succeed in your niche will begin to reveal themselves.

• Why are you interested in this niche?

• Do you think you’ll still be interested in your theme in 6-12 months?

• Within your niche, can you envision at least 50 related topics that you might be able to write about, demonstrate, feature or explore?

• Do you have any experience or pre-established credibility relating to your subject?

• How popular is your niche?

• How much demand is there for your area of interest?

• How much supply is there to meet the demand?

• Can you compete with credibility, quality and pricing?

• Who are your customers?

• What are they interested in?

• What are they looking for?

• How can you help them solve a problem?

• What are their buying habits?

Narrowing it down

Try narrowing it down to three good potential themes to compare. Pick topics you’re interested in spending the next 12-24 months exploring. As you do your research you’ll begin to see what is working for the competition, as well as where they make money. There’s no sense in reinventing the wheel if someone’s already done the legwork.

The next step in choosing the right niche market is to use the tools available online to contrast and compare each theme. Your primary considerations should be: personal interest, credibility, demand, profitability and feasibility.

Internet Jobs For Moms

Every one of us can teach or explain something in a way that makes sense to some people. The way the information is shared varies – sometimes it’s via the written word, sometimes it’s through video, and sometimes it’s spoken. Whichever one you are most comfortable with offers you the same opportunity to make money.

Internet jobs for moms has become a popular online search term, and for good reason. Moms, just like everybody else, are discovering that there are many ways to use the internet to make money on a part-time basis. And of course, there are also internet jobs for dads (it just happens ‘internet jobs for moms’ is searched for more often).

Selling information online is a good option because you can dedicate whatever amount of time you have available. Even more enticing is that once you are set up, it’s often possible to do the work once, make it available online, and then continue being paid for it indefinitely. This is known as residual income.

While it is still a new concept to many, selling knowledge on the internet is becoming popular because there is low risk and excellent income potential.

Most people who Google “internet jobs for moms” are not really looking for a job – they’re looking for a way to make money on their own terms. Many are first-time entrepreneurs looking for a way to increase their income working from home. The irony is that many of them know what will generate them income. They just need to use the internet to get the word out.

Every one of us can teach or explain something in a way that makes sense to some people. The way the information is shared varies – sometimes it’s via the written word, sometimes it’s through video, and sometimes it’s spoken. Whichever one you are most comfortable with offers you the same opportunity to make money.

“The future belongs to those who believe in
the beauty of their dreams.”
-Eleanor Roosevelt

The secret is to narrow your list down to a few things you know how to do particularly well. This would be your niche topic. Next you would do some research to see if there is a demand for information relating to that subject. It’s easy enough to start generating income with just one idea or project if you find a good niche and take the right approach. There are so many internet jobs for moms – once you determine what you can offer, the next step is to develop a strategy for actually making money.

As a mom, you need to be able to develop your business in spurts. Minimal start-up costs and a low risk factor make becoming an infopreneur a viable option for many. The high profit potential and other benefits of selling information online is helping thousands of people worldwide make money while doing what they love.

One word of warning: while the search results for ‘internet jobs for moms’ does of course include many legitimate business opportunities, this niche is riddled with scam artists who prey on hope. Particularly on the internet, if it sounds too good to be true, it probably is.

Jobs For Retirees

Jobs for retirees and retiree jobs have both become popular internet search terms in this economy. Whereas ‘retirement’ used to be synonymous with much deserved relaxation and a comfortable pension, that definition is rapidly changing. Financial security is less secure than it used to be, and the cost of living is ever increasing. For some retirees, becoming an infopreneur is an excellent solution to these concerns.

“Don’t simply retire from something; have something to retire to.”
-Harry Emerson Fosdick

When the U.S. Social Security program was reviewed in 1930, the average life expectancy at birth was only 58 for men and 62 for women, and the retirement age was 65. Retirees did not live long enough to collect many, if any, benefits, and jobs for retirees were scarce.

People are now living significantly longer and notably healthier lives, retaining capabilities well into their 80s and beyond. This has two serious implications: being able to afford to live longer, and keeping busy. It is well understood that people who stay productive tend to live longer and often happier lives.

“The question isn’t at what age I want to retire, it’s at what income.”
-George Foreman

Unfortunately, paying jobs for retirees are not readily available nowadays. In some cultures, the elderly members of society are revered for their knowledge and life experience. That attitude of honour and respect is less common in the Western world, arguably much to our detriment.

As infopreneurs, retirees have the option to share their wisdom and life experience while generating additional income. Technology used to be a formidable barrier to people of all ages but now, with the help that is readily available, the potential for success is within reach for everyone.

“Musicians don’t retire; they stop when there’s no more
music in them.”
-Louis Armstrong

How To Write A Cookbook

Learning how to write a cookbook can be an easier project than other genres because much of your contents are straightforward ingredients lists and step-by step how-to information. But that doesn’t mean cookbooks are boring or can’t include more than just recipes – that is precisely what sets many cookbooks apart.

There are entire bookstores dedicated to selling cookbooks and it’s important to come up with a way to help yours stand out. As with building a website, a specific focus or theme can help you carve out a profitable niche. Your heritage and family history can often help you in this regard – everyone loves a good story.

The two biggest factors to consider when writing a cookbook are the quality of the recipes, how many to include, and its overall entertainment value. For many successful cookbooks, the entertainment value or theme is what drives sales. A well designed cover that clearly and succinctly lets people know what to expect in your cookbook can be your greatest marketing tool.

“I can’t cook. I use a smoke alarm as a timer.”
-Carol Siskind, Comedian

If you’re interested in learning how to write a cookbook, you will also want to know how to get it published and where you can sell it. Thanks to the internet, self-publishing your cookbook is a reasonable option to consider. If you choose to self-publish, a bound copy of your book can be in hand within a couple of weeks, with few exceptions. Providing you are the registered publisher, you then have the freedom to sell it both over the internet and in hard copy.

One popular self-publishing option is Print on Demand (POD), which is available to everyone online. The profit margins are not nearly as high as true self-publishing, but the advantage is that it costs nothing to upload your book and offer it for sale, and there is no minimum order.

A major attraction to POD is that some publishers have a connection with retail outlets including Amazon and Books in Print. Many also have a direct order function on their websites which writers can publicize. Most POD companies now offer ebook publication in addition to hardcover and paperback. Almost anyone with the desire and motivation can learn how to write a cookbook and sell it online.

Start A T-Shirt Business With CafePress

It is now possible to start a t-shirt business with just a few clicks of the mouse and within 30 minutes have your own online store up and running.

If you want to start a t-shirt business or curious about starting your own a clothing line, there are a number of reputable print-on-demand online vendor to consider:

CafePress

CafePress has 6.5 million members who each have their own online storefront – a webpage – where people can buy their original designs.

CafePress makes it easy to start a t-shirt business from the comfort of your own home. They are popular because there are no upfront fees or manufacturing costs. Basic membership is free but there is also a premium service option which offers enhanced capabilities.

Each member uploads their own customized design and then selects some, or all, of the stock merchandise for it to be made available on.

There is a very wide range of items that you put your design on, from hats, t-shirts and hoodies, tank tops, clothing for kids, clothing for pets, cards, mugs and more. Browse the site’s catalogue for ideas and to preview a design on any product.

While their wholesale prices may be higher than other t-shirt printing companies, they do use American Apparel brand clothing. The key benefit is that there is no minimum product order.

CafePress makes it possible to design and order fifty t-shirts on behalf of a group (or just one for yourself), but also offers the opportunity to start a t-shirt business just as easily.

Because there is no minimum product order or membership fee, you can upload and offer for sale as many designs as you like without any financial risk. You don’t even have to diligently maintain your store once it’s set up and you can still be making money.

CafePress handles the entire online sales process, ships directly to the customer, and deposits your profits regularly and securely via Paypal.

For a small monthly fee you can open a Premium Shop, which enables you to offer a broader selection of items as well as customize your online store’s page to suit your company’s colors and image.

Making Money

CafePress sets the wholesale prices for each item but you get to determine the retail price and keep the difference. The average profit margin for a reasonably priced t-shirt is around $5.

As with launching any other business, you need to determine how you will generate sales.

Bulk orders offer higher profit margins and can be lucrative, especially if the shirts have been pre-sold to a group or company.

Many people have developed profitable businesses selling corporate promotional items made by print-on-demand companies.

While CafePress does have a searchable online catalogue of all products in its database, there is no guarantee that many people will discover your designs this way.

How will you drive traffic to your site? Publicity and word of mouth are the fastest options, provided people know where to find your designs. Viral marketing (which is basically word of mouth online) is great for online sales because if people like what they see, they can immediately place their order with just a few clicks.

If you anticipate the majority of your sales occurring online, you might want to buy a domain name (for about $10) and then use it to redirect visitors to your online store at CafePress. We recommend the redirect because then you can choose a short, catchy www address that will be easier to publicize and remember.

If it’s appropriate, we recommend letting people know where the shirt came from by incorporating a website address into the graphic. This can help your business gain momentum as more and more people comment on the shirts, some of whom will then visit your online store. Choosing good descriptive keywords for your descriptions will also help the major search engines find you.

In addition to giving you access to everything you need to start a t-shirt business, CafePress also offers online help, tips and tutorials to assist you to more effectively design and sell your products.