How Churches Can Use The Internet To Raise Money

More and more churches are discovering that it’s easy to leverage the internet to raise money without compromising their values or vision.

Traditionally, church fundraising ideas involve public events and local media to raise money and awareness. This is effective, but also limited

The internet has created a whole new world of opportunity for unique fundraising ideas, with far greater reach than ever imagined.

Even if they don’t understand it, most people are aware that the internet has become THE best study and reference tool ever invented.

More and more churches are discovering that it’s easy to leverage the internet to raise money without compromising their values or vision.

Do you realize how powerful this type of fundraising approach can be? In most cases, churches can easily take advantage of the same tools, action steps and opportunities that infopreneurs utilize to make money online.

INTEGRATING THE INTERNET INTO CHURCH FUNDRAISING IDEAS

A growing number of individuals and organizations are leveraging the internet to generate revenue from all over the world. This trend will continue as more people discover that it’s not only possible but also that it’s now relatively easy to do.

While many churches have a basic website and use the internet as a communications tool, most have yet to embrace it as a revenue generator.

Understandably, the most common reason it remains underutilized is that people simply don’t know how, and they wrongly assume it is still technically challenging and complicated.

The truth is that nowadays, with a little help, anyone who can surf the internet or check email can learn this.

The internet has created the perfect storm for inexpensive church fundraising ideas and campaigns. The benefits include virtually no risk, minimal start-up costs, and the potential to connect with millions of people and raise a lot of money.

Integrating the internet as a fundraising tool is a fantastic project for churches to initiate, particularly since knowledge of computer programming or web design are no longer prerequisites to success.

With all the help that is available today, it really is feasible for even the most inexperienced internet users to make money online. Individuals are doing it and, in the years to come, more and more churches fundraising ideas will incorporate ecommerce into their fundraising mix.

CHURCH FUNDRAISING IDEAS FOR THE 21ST CENTURY

In-person fundraising events do something very well that the internet typically does not: they make it easy to build and maintain strong, personal relationships with supporters and donors in the real world. The only problem is that they are almost always doomed to a revenue cap.

In most cases, traditional fundraising events are limited in their capacity to generate revenue due to:

1. The legal capacity of a venue

2. Geographical barriers (i.e. fundraising in a small town)

3. Finite amount of time and staff/volunteers

4. Low levels of public interest or awareness for the cause within the region

5. Using the internet exclusively as a communication tool and not also as a revenue generator

Many organizations have seen a decline in fundraising due to the economy. When cost containment options and reduction of staff or programs are exhausted, creative and innovative fundraising ideas become necessary.

When church fundraising ideas evolve with the times, they open up a cutting edge revenue source which is almost inexhaustible. They can also attract positive media coverage and inspire a church’s image in the community as a leader and innovator. Additionally, by acting as a role model for its congregation, a church can demonstrate how anyone can use the internet to make money.

OVERCOMING TRADITIONAL FUNDRAISING LIMITATIONS

Whether it’s marketing or fundraising, the more people you can reach with an effective message, the more money you will make. The internet gives you the potential to connect with millions of people worldwide, some of whom will be interested in your cause, subject or area of expertise. Used strategically, the internet can become the most powerful, efficient and cost-effective fundraising tool in your entire organization.

The most astonishing feature of the internet’s potential is the scale – it’s inconceivably massive. Of the 1.6 BILLION internet users worldwide in 2008, 452 million spoke English. There is probably a niche market online for literally anything you can imagine, as well as tons of stuff you’d never dream of in a thousand years. With the right research and strategy, you can connect with enough of these people to generate revenue and contribute to your fundraising goals.

WHY EVERY ORGANIZATION SHOULD CONSIDER IT

The top 5 reasons to use the internet as a fundraising tool are:

1. Low risk, minimal start-up costs and excellent revenue potential.

2. Achievable for most organizations.

3. Ability to generate and sustain passive income.

4. Access to millions of people worldwide.

5. Ability to generate revenue 24 hours a day.

THE TOP 10 FREE FUNDRAISING IDEAS

Below are the top 10 free fundraising ideas that organizations are using to generate online revenue.

Most of the strategies are not new – they have simply been adapted for the internet.

Each one has the potential to raise a lot of money and it’s easy to integrate more than one into a campaign.

Most importantly, they can also be developed and launched with minimal financial expense, or for free. Many organizations already have a lot of content and history to draw upon, and can quickly build a foundation to support these ideas.

The top 10 church fundraising ideas which integrate the internet are:

1. Donations

2. Online memberships

3. Newsletter or ezine subscriptions

4. Special Reports

5. Books or ebooks (i.e.: compilations, cookbooks, poetry books, short stories, drawings, calendars, photos, coffee-table books, how-to, resource lists, etc.)

6. Audio products such as lectures, sermons, etc.

7. Video products

8. Recommendations and referrals revenue(by linking to books or other products or organizations related to your subject)

9. Joint ventures

10. Affiliate programs featuring or related to your cause or subject

IMPLEMENTING 21ST CENTURY CHURCH FUNDRAISING IDEAS

With the integration of the internet as a marketing tool, church fundraising ideas become limitless. An organization can follow the same basic step-by-step process that individuals do to launch an online business.

Churches can have a distinct advantage online thanks to their charitable nature, inferred integrity and pre-established credibility in the real world. This can play a significant role building trust in a faceless and mostly anonymous medium.

WE’RE HERE TO HELP

Do you feel your organization could benefit from this concept but not sure how to begin? We’re here to help. We can clarify any questions you have and can also help you present the concept to your group.

We can also help you research, develop and implement an internet-based solution that compliments your organization’s mission, image and values.

For further information, please contact us.

10 Reasons To Start An Online Business

There are so many benefits to starting an online business! Here are our top 10 reasons you should consider it.

1. Low risk with excellent income potential

Making money online with information has a very low risk factor and high profit potential. With the proper approach, information products can generate revenue from around the world. Usually what people have most at stake is their reputation as a provider of high quality information.

2. Minimal start-up costs

If you already have a computer then your biggest investment will be your time, not your money. If you don’t have a computer or internet connection at home, chances are you can access one fairly easily on a weekly basis at either a library, community center, or a friend’s house.

3. Achievable for most people

People of all ages and backgrounds are learning how to start an online business. With help that is readily available, you have the potential to create a healthy income, even with limited understanding of computers or the internet.

4. Ability to generate passive income

Do the work once, do it well, and get paid for life. Passive income, also known as residual income, is money that is generated from the same source over and over again, with little effort to maintain it. Rental property income and royalties from hit songs or best selling books are common examples. Now it is possible for the average person to generate passive income doing what they love.

5. Helping others & making a difference

If you can legitimately help others with your knowledge, it creates a win-win situation. One thing is certain: you won’t succeed if the quality of your work or product is not perceived as helpful and valuable. Someone once said that life is a puzzle and that we each have a piece to contribute to help create a greater whole. Now’s your chance.

6. Own your own business

Many people gain financial control of their lives by developing a successful business of their own. While some are happy earning a few hundred dollars extra a month, other people set the goal of replacing their current employment income.

Note: Because this type of business can be grown flexibly in your spare time, it’s recommended that you keep your current job until your revenue reaches a sustainable level.

7. Access to a worldwide market

Theoretically you can connect with every single person in the world who uses the internet – approximately 1.6 billion people as of 2008. And you don’t even have to leave the house!

8. Work from home

You have the luxury of being able to work from home – or anywhere else in the world with an internet connection (including that beach you’ve always dreamed of…)

9. Earn money 24 hours a day by automating the order process

Most of the administrative work relating to ordering & delivery can now be automated. As a result, it’s possible to receive and process product orders 24 hours a day, 7 days a week without being anywhere near your computer.

10. It’s FUN!

Sure, it takes a lot of work to get it off the ground but you get to spend your time thinking, writing, and learning about something you’re passionate about!  It’s the passion that will carry you on when the workload becomes mundane…  As someone once said, “Successful people do the things unsuccessful people don’t.”

Niche Marketing

Niche marketing is the opposite of mass marketing. It means to focus on a very narrow and specific topic or theme. For example, the general subject ‘Dog Grooming’ has a large, general focus. ‘Poodle Grooming’ narrows it down but ‘Toy Poodle Grooming Tips’ is a niche market.

Niche marketing is the opposite of mass marketing. It means to focus on a very narrow and specific topic or theme. For example, the general subject ‘Dog Grooming’ has a large, general focus. ‘Poodle Grooming’ narrows it down but ‘Toy Poodle Grooming Tips’ is a niche market.

While the audience may be smaller, it is often far easier to find, research and target because of their specific interest.

The simple fact is this: not everyone will be interested in what you have to offer, regardless of how great it is. Particularly on the internet. In most cases, the sooner you realize that and focus accordingly, the sooner you will begin to make money.

There is an overwhelming amount of content on the internet, and most of it is irrelevant to most people. The best way to make money online is to become a big fish in a small pond. In other words, do your research, find an area where there is a lot of demand but not a lot of supply, and then leverage it.

By narrowing your focus you actually avoid the bulk of competition, making it easier for your target audience to find you. A few hours of research will help you evaluate a theme’s profitability before you invest more time developing it.

Once you have an idea for a theme, you will want to explore the following questions:

• Who would your customers be?
• How do you reach them?
• What are they interested in?
• What are they looking for?
• What are their buying habits?
• How can you help them solve a problem?
• What is your motivation for getting involved?

Make Money Blogging

Blogging is a great opportunity to express yourself and share it with the world. The majority of blogs are non-commercial and more or less serve as a personal online journal or diary. Only a very small percentage of people who commercialize their blog are financially successful, but it IS possible to make money by blogging.

You can start your own blog for free at any number of sites, but WordPress.com and Blogger.com are two of the most popular.

While most people think of text and writing when they think of blogging, you can also create a photo blog, a video blog, or an audio blog (known as a podcast).

Blogging is a great opportunity to express yourself and share it with the world. The majority of blogs are non-commercial and more or less serve as a personal online journal or diary. Only a very small percentage of people who commercialize their blog are financially successful, but it IS possible to make money by blogging.

People who make money by blogging typically focus on a very specific topic or theme. Most of these people have been doing it consistently for at least six months. And with few exceptions, they all spent the first six months writing without making any money. You really CAN make money by blogging, but you need to develop your readership first, and that takes time.

BUILDING TRAFFIC FOR YOUR BLOG

If you hope to make money by blogging, it is imperative that your blog be easily found at the search engines. This means you need to post regularly – at least three times per week. A blog post can be any length, but search engines prefer a minimum of 150 words. The average length is 150-400 words (3-7 paragraphs).

It pays to research in-demand keywords to draw traffic from the engines. Niche market research will also help you determine which words and phrases offer the highest cost-per-click (CPC) if you are considering pay-per-click advertising like Adsense.

To increase your chances of being found online, research in-demand keywords related to your subject and then use them throughout your writing. This is a predictable way to generate traffic and a common SEO strategy.

Making money blogging usually a slow process – you should count on a minimum of 6-12 months before you start making money, and that’s if you’re very strategic in your keyword research and consistent in your posting. Most people start off posting regularly and then get sidetracked. If you intend to make money by blogging you need to ensure you will still be interested in your subject a year from now.

MAKE MONEY ONLINE FOR FREE

Most successfully monetized blogs have a theme. Whatever you topic, if you can develop a following of people (your traffic), who like to read what you write and who subscribe to your blog, you have the potential to make money.

If you like to write, proficient with online research, or if you have a strong opinion or a passion for a subject, there’s a good chance you can entice people to subscribe to your blog and/or follow you on Twitter. There is an abundance of lousy websites and blogs out there so you need to figure out what makes you different. If you are patient and diligent, blogging can be an amazing way to make money online.

Examples of Information Products

Before you create your own information products, it is imperative that you understand the marketplace; the types of products do well, how they are pitched, landing page options, price points, formatting & delivery options, etc. Don’t underestimate the power of doing your homework. How will you otherwise know what is expected, and what works?

Below are some interesting ideas and information product categories that infopreneurs can consider, either as part of your market research or as another means of making money online via the corresponding affiliate programs.

Do you want to create your own information-based products? Or are you looking for an already existing product to promote? Either way, below you will find a number of examples from a variety of categories.

NICHE MARKET RESEARCH

Before you create your own information products, it is imperative that you understand the marketplace; the types of products do well, how they are pitched, landing page options, price points, formatting & delivery options, etc. Don’t underestimate the power of doing your homework. How will you otherwise know what is expected, and what works?

Take special note of how they are presented – what do you like about it? What don’t you like? What makes you want to consider buying it? What turns you off so much that you wouldn’t even consider it? Start to uncover the secrets of successful information products by applying critical thinking.

All of your opinions are valid perceptions and once you become familiar with the common formats and presentation, you can begin to design your own product to highlight the aspects you like and avoid the ones you don’t. If you understand your audience and have done your research, you’re that much closer to creating an enticing offering.

MARKETING INFORMATION PRODUCTS

Do you know how you intend to market your product? Every one of the examples below offer an affiliate program via Clickbank. If you create a quality product, it’s often easier to offer others a chance to promote it for a commission on each sale. A good product in demand in a niche market can do exceptionally well when marketed through Clickbank, and most successful information products offer at least a 50% commission rate (one-time and/or recurring).

Here are a sample of information product categories available on Clickbank.com. They have been selected from some of the most popular products in the main categories as an example of what is possible:

CATEGORIES AVAILABLE AT CLICKBANK.com:

Arts & Entertainment

* Architecture * Art * Body Art * Dance * Fashion * Film & Television * General * Humor * Magic Tricks * Music * Photography * Radio * Theater

Betting

* Casino Table Games * Football * General * Horse Racing * Lottery * Poker * Soccer

Business / Investing

* Careers, Industries & Professions * Commodities * Debt * Derivatives * Economics * Equities & Stocks * Foreign Exchange * General * International Business * Management & Leadership * Marketing & Sales * Outsourcing * Personal Finance * Real Estate * Small Biz / Entrepreneurship

Computers / Internet

* Databases * Email Services * General * Graphics * Hardware * Networking * Operating Systems * Programming * Software * System Administration * System Analysis & Design * Web Hosting * Web Site Design

Cooking, Food & Wine

* BBQ * Baking * Cooking * Drinks & Beverages * General * Recipes * Regional & Intl. * Special Diet * Special Occasions * Vegetables / Vegetarian * Wine Making

E-business & E-marketing

* Affiliate Marketing * Article Marketing * Auctions * Banners * Blog Marketing * Classified Advertising * Consulting * Copywriting * Domains * E-commerce Operations * E-zine Strategies * Email Marketing * General * Market Research * Marketing * Niche Marketing * Paid Surveys * Pay Per Click Advertising * Promotion * SEM & SEO * Social Media Marketing * Submitters * Video Marketing

Education

* Admissions * Educational Materials * Higher Education * K-12 * Student Loans * Test Prep & Study Guides

Employment & Jobs

* Cover Letter & Resume Guides * General * Job Listings * Job Search Guides * Job Skills / Training

Fiction

* General

Games

* Console Guides & Repairs * General * Strategy Guides

Green Products

* Alternative Energy * Conservation & Efficiency * General

Health & Fitness

* Addiction * Beauty * Dental Health * Diets & Weight Loss * Exercise & Fitness * General * Meditation * Men’s Health * Mental Health * Nutrition * Remedies * Sleep and Dreams * Spiritual Health * Strength Training * Women’s Health * Yoga

Home & Garden

* Animal Care & Pets * Crafts & Hobbies * Entertaining * Gardening & Horticulture * General * Homebuying * How-to & Home Improvements * Interior Design * Sewing * Weddings

Languages

* Arabic * Chinese * English * French * German * Hebrew * Hindi * Italian * Japanese * Other * Russian * Sign Language * Spanish * Thai

Mobile

* Apps * Developer Tools * General * Ringtones * Security * Video

Parenting & Families

* Divorce * Education * Genealogy * General * Marriage * Parenting * Pregnancy & Childbirth * Special Needs

Politics / Current Events

* General

Reference

* Automotive * Catalogs & Directories * Consumer Guides * Education * Etiquette * Gay / Lesbian * General * Law & Legal Issues * The Sciences * Writing
Self-Help

* Abuse * Dating Guides * Eating Disorders * General * Marriage & Relationships * Motivational / Transformational * Personal Finance * Public Speaking * Self Defence * Self-Esteem * Stress Management * Success * Time Management

Software & Services

* Anti Adware / Spyware * Background Investigations * Communications * Dating * Developer Tools * Digital Photos * Drivers * Education * Email * Foreign Exchange Investing * General * Graphic Design * Hosting * Internet Tools * MP3 & Audio * Networking * Operating Systems * Other Investment Software * Personal Finance * Productivity * Registry Cleaners * Reverse Phone Lookup * Screensavers & Wallpaper * Security * System Optimization * Utilities * Video * Web Design

Spirituality, New Age & Alternative Beliefs

* Astrology * General * Hypnosis * Magic * Numerology * Paranormal * Psychics * Religion * Tarot * Witchcraft

Sports

* Automotive * Baseball * Basketball * Coaching * Cycling * Extreme Sports * Football * General * Golf * Hockey * Individual Sports * Martial Arts * Mountaineering * Other Team Sports * Outdoors & Nature * Racket Sports * Running * Soccer * Softball * Training * Volleyball * Water Sports * Winter Sports

Travel * Africa * Asia * Canada * Caribbean * Europe * General * Latin America * Middle East * Specialty Travel * United States

Choosing The Right Niche Market

When it comes to choosing the right niche market, here are some questions you should be able to answer before you invest time building your business. As you answer these questions, the actions and strategies you need to succeed in your niche will begin to reveal themselves.

When it comes to choosing the right niche market as an infopreneur, your passions, expertise, interests and life experience all have the potential to become a fulfilling source of income. The first step in choosing the right niche market is to narrow down your interests and possibilities.

What are you passionate about? What could you create, explain, demonstrate or research that might be of interest to others? What do you know how to do particularly well? Is your “common knowledge” uncommon or in demand somewhere else in the world?

What niche market research have you completed? Too often in business, when assumptions trump research it leads to problems, wasted time, wrong pricing, ineffective marketing and can be very costly or cause the business to fail.

Questions to ask yourself

When it comes to choosing the right niche market, here are some questions you should be able to answer before you invest time building your business. As you answer these questions, the actions and strategies you need to succeed in your niche will begin to reveal themselves.

• Why are you interested in this niche?

• Do you think you’ll still be interested in your theme in 6-12 months?

• Within your niche, can you envision at least 50 related topics that you might be able to write about, demonstrate, feature or explore?

• Do you have any experience or pre-established credibility relating to your subject?

• How popular is your niche?

• How much demand is there for your area of interest?

• How much supply is there to meet the demand?

• Can you compete with credibility, quality and pricing?

• Who are your customers?

• What are they interested in?

• What are they looking for?

• How can you help them solve a problem?

• What are their buying habits?

Narrowing it down

Try narrowing it down to three good potential themes to compare. Pick topics you’re interested in spending the next 12-24 months exploring. As you do your research you’ll begin to see what is working for the competition, as well as where they make money. There’s no sense in reinventing the wheel if someone’s already done the legwork.

The next step in choosing the right niche market is to use the tools available online to contrast and compare each theme. Your primary considerations should be: personal interest, credibility, demand, profitability and feasibility.

Internet Jobs For Moms

Every one of us can teach or explain something in a way that makes sense to some people. The way the information is shared varies – sometimes it’s via the written word, sometimes it’s through video, and sometimes it’s spoken. Whichever one you are most comfortable with offers you the same opportunity to make money.

Internet jobs for moms has become a popular online search term, and for good reason. Moms, just like everybody else, are discovering that there are many ways to use the internet to make money on a part-time basis. And of course, there are also internet jobs for dads (it just happens ‘internet jobs for moms’ is searched for more often).

Selling information online is a good option because you can dedicate whatever amount of time you have available. Even more enticing is that once you are set up, it’s often possible to do the work once, make it available online, and then continue being paid for it indefinitely. This is known as residual income.

While it is still a new concept to many, selling knowledge on the internet is becoming popular because there is low risk and excellent income potential.

Most people who Google “internet jobs for moms” are not really looking for a job – they’re looking for a way to make money on their own terms. Many are first-time entrepreneurs looking for a way to increase their income working from home. The irony is that many of them know what will generate them income. They just need to use the internet to get the word out.

Every one of us can teach or explain something in a way that makes sense to some people. The way the information is shared varies – sometimes it’s via the written word, sometimes it’s through video, and sometimes it’s spoken. Whichever one you are most comfortable with offers you the same opportunity to make money.

“The future belongs to those who believe in
the beauty of their dreams.”
-Eleanor Roosevelt

The secret is to narrow your list down to a few things you know how to do particularly well. This would be your niche topic. Next you would do some research to see if there is a demand for information relating to that subject. It’s easy enough to start generating income with just one idea or project if you find a good niche and take the right approach. There are so many internet jobs for moms – once you determine what you can offer, the next step is to develop a strategy for actually making money.

As a mom, you need to be able to develop your business in spurts. Minimal start-up costs and a low risk factor make becoming an infopreneur a viable option for many. The high profit potential and other benefits of selling information online is helping thousands of people worldwide make money while doing what they love.

One word of warning: while the search results for ‘internet jobs for moms’ does of course include many legitimate business opportunities, this niche is riddled with scam artists who prey on hope. Particularly on the internet, if it sounds too good to be true, it probably is.

Tips for Infopreneurs

If you’ve never done this before, expect a learning curve. While it is a fairly simple process, don’t assume you’ll hit the ground running right away. But don’t assume you need web experience to do this either – because you don’t. You may need some help but the good news is that it already exists in many forms.

Here are some things to keep in mind if you intend to make money with information products:

Starting a Business

• Starting any business comes with some risk, and definitely takes work. Fortunately with most information products, the greatest investment is time, not money.

• If you’ve never done this before, expect a learning curve. While it is a fairly simple process, don’t assume you’ll hit the ground running right away. But don’t assume you need web experience to do this either – because you don’t. You may need some help but the good news is that it already exists in many forms.

Choosing Your Niche Market

• The internet is flooded with general information. Your best bet for success is to find a very specific aspect of a topic and try to own that niche. Research the competition – what have they missed? What could you do better? Test-drive their information products – what do you like/dislike and what would you change?

• The fact that you have some competition is usually a good indicator that there is demand in the marketplace for your area of expertise. Finding a complementary but non-competitive topic can sometimes be your best bet because of the potential to joint venture down the road.

• You can definitely generate income by riding the trends of popular topics and creating complementary products. But if you’re looking for sustainable passive income, you’ll want to develop a subject or topic that is predictably going to be of interest to you as well as others for some time.

• Focus on a subject you are passionately interested in and it will be easier to stay motivated. You can tell when someone doesn’t care a great deal about their subject. Enthusiasm is contagious.

One thing is certain: you must provide a top-notch offering that exceeds its satisfaction guarantee. And you must establish your credibility and expertise before anyone will give you a penny.

Market Research

• It pays to research the revenue potential of any idea before rushing ahead. The good news is that there are excellent online tools to help you evaluate its current demand. Search engine statistics, trends and popularity indicators are key resources for your market research. There are also newsgroups and online communities you can use to gauge your ability to access the online consumer base. This will help you predict the demand and profit potential of a particular niche, saving you time in the long run.

• The beginning of the end for many businesses is when assumptions and hunches replace actual market research. Charging blindly in the wrong direction with a great idea rarely works. It is crucial that you understand the mindset of your potential customers. The type of information they want, how much to provide, how to present it and how they will find it are all critical points to establish before moving forward. Researching your market is one of the biggest keys to success.

• Analyze the existing competition. How do they operate? How do they generate income? How many people visited their website last month? Where does their online traffic originate? What is their newsletter or ezine like? Can you compete with their offerings? Is the market saturated? What can you do to differentiate yourself? What have they missed? What can you do better?

Websites

• You will likely need a simple but professional looking website. It will be your online brochure, demonstrating your expertise and building your credibility. It will also act as a hub from which you can create multiple streams of income 24/7 from anywhere in the world. There are inexpensive options for everyone – including beginners – to easily create an effective website.

• A hot topic nowadays is search engine optimization (SEO). A website that appears on the first page or two of the search engine results will receive a substantial amount of traffic in a popular niche. While it IS critical that your site be found easily online, there are a few tricks and resources which can help considerably. Also, nowadays it is critical that a site be mobile friendly. If you’ve chosen a suitable niche and are providing great content, it shouldn’t be an issue.

Making Money Online

• There is usually a significant delay during the start-up phase before there is any real money coming in the door. For most people, it is definitely NOT a source of fast cash. But the good news is that with the right approach, your business can grow exponentially over time as its online popularity increases.

• If you are successful as an internet entrepreneur, remember that the government doesn’t distinguish between virtual businesses and those that succeed in the world of bricks and mortar. Be a responsible business owner and be proud of your source of income. Hire an accountant and pay your taxes.

How To Make Money Online With Information Marketing

You can connect with people anywhere in the world. Your area of expertise may only interest a small market, but it’s a BIG world! Even a tiny piece of such a large pie can be extremely profitable. Never has there been more opportunity for entrepreneurs to build a profitable and legitimate internet business on their own terms.

Information marketing is exploding all around the world. With all of the resources now available, there has never been a better time to learn how to sell information online.

The Information Age

Until the invention of the printing press, books were not widely available, nor was there much demand since few people could read. From that point on until fairly recently, publishing houses have had a monopoly on the mass distribution of knowledge and information. It just wasn’t practical for the average individual to create and distribute books or magazines worldwide without the support of a publisher.

In what’s been appropriately called the Information Age, it’s now possible for anyone to exchange knowledge and information globally in real-time. We have at our fingertips the most powerful and cost-effective distribution tool in history: the internet. Widespread access to computers opens the door for the average person to prosper by becoming an infopreneur.

What is niche marketing?

Niche marketing is the opposite of mass marketing. It means to focus on a very narrow and specific topic. For example, ‘Dog Grooming’ has a mass market focus. ‘Poodle Grooming’ narrows it down but ‘Miniature Poodle Grooming Tips’ is a niche market. When it comes to information marketing, a niche market’s audience may be smaller but it is often far easier to find, research and target because of their specific interest.

The key is information marketing is digital distribution:

Digital distribution uses the internet to deliver a digital product. With no inventory, manufacturing or shipping costs, the cost of doing business is almost zero.

What is a digital product?

A digital product is something of value that can be emailed or downloaded via the internet. Ebooks and special reports, audio books, videos & DVDs, CD-ROMS, online classes, teleseminars and blogging are some examples. These are typically inexpensive to create and can be immensely profitable.

Keep in mind that your visitors are inundated with other sources to turn to and you’ll lose them quickly if you don’t hold their attention. You need to present yourself in a way that is professional, believable, and you need to demonstrate effectively how they can benefit from what you have to offer.

Creating multiple formats:

By offering your content in multiple formats, you can likely increase your revenue. Multiple formats can also translate into a larger customer base or distribution network. For example, an ebook can also be available in print-on-demand via mail order as well as an audio book. Or it could be sold in a package deal that includes all three formats or combined with other products for a higher price point.

Accepting payment:

The beauty of information marketing is that business can be conducted 100% online. Mail-order is becoming less common due to advances in ecommerce security and online financial transactions. There are plenty of reputable vendors you can partner with who handle the security of credit card transactions for a small fee or percentage. Seamlessly integrated into your website, sales are processed through the vendor and your money is deposited into your bank account immediately or on a pre-determined schedule. It is simple secure. Welcome to the future.

Automation and the order process:

A key benefit to marketing information products is that the entire digital sales process can now easily be automated. Once set up, you can make money 24 hours a day, 7 days a week without being near your computer to process or fulfill orders. You should expect to pay a small fee for the service, but it’s worth it.

Once an order is placed and payment is confirmed by the vendor, the content is automatically delivered to the customer via email, digital download, or by mail in the case of hard goods.

Going global with information marketing:

You can connect with people anywhere in the world. Your area of expertise may only interest a small market, but it’s a BIG world! Even a tiny piece of such a large pie can be extremely profitable. Never has there been more opportunity for entrepreneurs to build a profitable and legitimate internet business on their own terms.

How Kids Can Make Money Online

T-shirt sales are just one example of how kids can make money online. The same principal can be applied to other mediums such as coffee mugs, books, audio, etc. These ideas also make fantastic school fundraisers and foster opportunities for collaboration and creative expression.

With a little help, kids can make money online almost as easily as anyone else nowadays.

By partnering with an adult who is able to surf the internet and check email, kids can make money online in a variety of ways.

The process can be a great self-esteem builder and encourage creative thinking. Ideally, the process should be fun, educational, and profitable.

A young person and an adult working together in partnership can strengthen the relationship and create an opportunity for shared responsibility and respect.

HOW KIDS CAN MAKE MONEY ONLINE & ADDITIONAL BENEFITS

This can be a fantastic project for a number of reasons:

• It promotes creativity

• It can be a gentle introduction to business

• A good idea can actually generate a lot of money if it catches on

• It has good potential for publicity coverage

• There are a wide range of products and methods for kids to use to make money online

• There is either little or no financial requirement to get started

• The concept is also an excellent fundraiser for schools and groups

Working in Partnership

In all cases, we recommend an adult work in partnership with a child and that the endeavor be looked upon as a project – something fun to experiment with and not overly serious. It is important that mistakes not be seen as failure but more as ways we now know something doesn’t work.

“You never fail until you stop returning to the drawing board.”
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The younger partner can be encouraged to handle the creative design – everything from the initial concept to how the final product looks, etc. However, they are working in partnership with the adult, and it is important that the design be mutually agreeable.

Once the design is ready, the adult would be responsible for uploading the artwork and taking care of all online business matters. This includes all access to vendors, financial accounts, and confidential information.

HOW KIDS CAN MAKE MONEY ONLINE WITH T-SHIRT DESIGNS

T-shirts with funny sayings, motivational words or famous quotes are popular and often sell well. You don’t even need to know graphic design since the ‘design’ is only text, and it’s easy to create.

The younger partner can choose the type of lettering, the color, size, and where on the t-shirt it should appear. As partners, the young and old together decide what type of product the design will appear on (t-shirt, hoodies, maternity dress, etc.), and the markup.

The adult will be responsible for setting up an account with CafePress, uploading the design, and copying down the website address where the item can be purchased online.

Once the t-shirt is available online, people can visit the personalized web page and purchase it. For a detailed description of how to start a t-shirt business, please see our article: How to Start a T-shirt Business Online.

Kids make money every time a t-shirt is sold. Essentially, the website who is hosting the design manages the sale, prints any quantity of t-shirts reqeusted, ships directly to the person who placed the order, and pays you the difference between the wholesale price and the retail price. This is how kids can make money online.

Anyone can promote the web address through email, phone, Youtube, word of mouth, etc. Since the item must be purchased online with a credit card number, it won’t be possible for everyone in his or her class to buy it without parental consent.

It’s also a good idea for each of the partners to order and wear one of the shirts to help promote it (plus right away you make two sales which will also encourage the child).

HOW KIDS CAN MAKE MONEY ONLINE

Some other ideas for products that kids can use to make money online include:

• mugs
• calendars
• books
• coffee table books
• t-shirts/hats/clothing
• greeting cards
• paintings

RAISING AWARENESS

Once you have a few sales from friends and family, create a press release to send to your local newspaper or media outlet. If it sparks the reporter’s interest, the publicity can lead to greater exposure and increased sales.

T-shirt sales are just one example of how kids can make money online. The same principal can be applied to other mediums such as coffee mugs, books, audio, etc. These ideas also make fantastic school fundraisers and foster opportunities for collaboration and creative expression.

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