Niche Marketing

Niche marketing is the opposite of mass marketing. It means to focus on a very narrow and specific topic or theme. For example, the general subject ‘Dog Grooming’ has a large, general focus. ‘Poodle Grooming’ narrows it down but ‘Toy Poodle Grooming Tips’ is a niche market.

Niche marketing is the opposite of mass marketing. It means to focus on a very narrow and specific topic or theme. For example, the general subject ‘Dog Grooming’ has a large, general focus. ‘Poodle Grooming’ narrows it down but ‘Toy Poodle Grooming Tips’ is a niche market.

While the audience may be smaller, it is often far easier to find, research and target because of their specific interest.

The simple fact is this: not everyone will be interested in what you have to offer, regardless of how great it is. Particularly on the internet. In most cases, the sooner you realize that and focus accordingly, the sooner you will begin to make money.

There is an overwhelming amount of content on the internet, and most of it is irrelevant to most people. The best way to make money online is to become a big fish in a small pond. In other words, do your research, find an area where there is a lot of demand but not a lot of supply, and then leverage it.

By narrowing your focus you actually avoid the bulk of competition, making it easier for your target audience to find you. A few hours of research will help you evaluate a theme’s profitability before you invest more time developing it.

Once you have an idea for a theme, you will want to explore the following questions:

• Who would your customers be?
• How do you reach them?
• What are they interested in?
• What are they looking for?
• What are their buying habits?
• How can you help them solve a problem?
• What is your motivation for getting involved?

Niche Market Research

Think of a keyword as being two things:

1) the word, term or phrase that people type into a search engine when they are looking for information

2) the topical focus of an individual web page

Internet business owners tend to increase their profits sooner when niche market research is treated as a priority and not just an option.

The most common mistake new infopreneurs make is to focus too broadly on a topic or theme. Niche market research can help you narrow your focus, evaluate your competitiveness, and significantly increase your potential for success.

While it can be time consuming, it is the cornerstone of many successful online businesses. It is far too often overlooked by people either in a hurry to pursue a great idea, or because they don’t know how to find niche markets.

Investing a few hours before you get going can help forecast whether or not a particular theme is worth pursuing, while it is still in the idea phase. One approach is to evaluate what keywords are currently in demand at the search engines in relation to your theme or niche.

Think of a keyword as being two things:

1) the word, term or phrase that people type into a search engine when they are looking for information

2) the topical focus of an individual web page

Content-focused websites are a great way to draw traffic from the search engines. A good content-based website focuses narrowly on a single theme, or niche, and is a collection of pages with related keywords.

By reviewing data from the major search engines ahead of time, you can find out exactly what people are searching for. By understanding precisely what people are searching for, you can then estimate where it will be most profitable to focus your energy. Once you know what people want, it’s relatively easy to evaluate whether you can provide them with it in a manner that is mutually satisfying.

If you can generate content based on these specific in-demand keywords, you can use the search engines to draw traffic to your website. This is one aspect of search engine optimization (SEO). If one web page draws 5 people per day through search engine queries, and you build 20 pages which do the same, suddenly you have generated 100 visitors a day…

Understanding how to find niche markets and utilizing keyword analytics in niche market research can dramatically increase your potential for success.

How To Find Niche Markets Online

You can find niche markets everywhere on the internet. The secret to great niche marketing is to find something you are passionate about – this will sustain you through the early stages, and keep things interesting as your internet business grows.

One of the best ways to find niche markets online is to use the data collected from the internet search engines. For example, Google keeps track of each search query entered from all over the world.

There are different ways to access this information, both Google AdWords and Wordtracker’s Keyword Suggestion Tool are popular because of how genuinely helpful they are in helping you find niche markets. If you are looking for a more robust keyword research tool, check out their monthly subscription option, which includes access to more data and other features.

Once you have a potential niche or theme in mind, visit the online forums which cater to that subject. There you’ll be able to determine what people are talking about, and what they need.

Keep in mind that people are usually motivated to make a purchase for one of three reasons:

1. To satisfy a basic need or necessity
2. To resolve a problem or issue
3. To feel good

RESOURCES TO FIND NICHE MARKETS ONLINE
1. Amazon.com
Amazon’s Bestsellers List highlights the most popular items from each category on Amazon.com. This is a great place to spot emerging trends and see what people are actually their spending money on.

2. Forums
Google your subject + the word ‘forum’ – this will give you a list of online forums relating to your topic. These can be a goldmine for ideas & background information on your niche. Knowing how to find your potential customers, knowing what they’re talking about, and knowing what they wish they had can create the perfect storm of opportunity. The key is to listen – what are their basic need? What problem might you be able to help them solve? What would make them feel good?

TIP: Keep track of the forums you find that relate to your potential niche – they’ll come in handy later on.

3. Google Trends
While some people like them, large sites like Google Trends often find the bulk of their top results relate to current events. However, you can see the top searches for each date individually and may be able to spot emerging trends this way.

You can find niche markets everywhere on the internet. The secret to great niche marketing is to find something you are passionate about – this will sustain you through the early stages, and keep things interesting as your internet business grows.