Information marketing is exploding all around the world. With all of the resources now available, there has never been a better time to learn how to sell information online.
The Information Age
Until the invention of the printing press, books were not widely available, nor was there much demand since few people could read. From that point on until fairly recently, publishing houses have had a monopoly on the mass distribution of knowledge and information. It just wasn’t practical for the average individual to create and distribute books or magazines worldwide without the support of a publisher.
In what’s been appropriately called the Information Age, it’s now possible for anyone to exchange knowledge and information globally in real-time. We have at our fingertips the most powerful and cost-effective distribution tool in history: the internet. Widespread access to computers opens the door for the average person to prosper by becoming an infopreneur.
What is niche marketing?
Niche marketing is the opposite of mass marketing. It means to focus on a very narrow and specific topic. For example, ‘Dog Grooming’ has a mass market focus. ‘Poodle Grooming’ narrows it down but ‘Miniature Poodle Grooming Tips’ is a niche market. When it comes to information marketing, a niche market’s audience may be smaller but it is often far easier to find, research and target because of their specific interest.
The key is information marketing is digital distribution:
Digital distribution uses the internet to deliver a digital product. With no inventory, manufacturing or shipping costs, the cost of doing business is almost zero.
What is a digital product?
A digital product is something of value that can be emailed or downloaded via the internet. Ebooks and special reports, audio books, videos & DVDs, CD-ROMS, online classes, teleseminars and blogging are some examples. These are typically inexpensive to create and can be immensely profitable.
Keep in mind that your visitors are inundated with other sources to turn to and you’ll lose them quickly if you don’t hold their attention. You need to present yourself in a way that is professional, believable, and you need to demonstrate effectively how they can benefit from what you have to offer.
Creating multiple formats:
By offering your content in multiple formats, you can likely increase your revenue. Multiple formats can also translate into a larger customer base or distribution network. For example, an ebook can also be available in print-on-demand via mail order as well as an audio book. Or it could be sold in a package deal that includes all three formats or combined with other products for a higher price point.
The beauty of information marketing is that business can be conducted 100% online. Mail-order is becoming less common due to advances in ecommerce security and online financial transactions. There are plenty of reputable vendors you can partner with who handle the security of credit card transactions for a small fee or percentage. Seamlessly integrated into your website, sales are processed through the vendor and your money is deposited into your bank account immediately or on a pre-determined schedule. It is simple secure. Welcome to the future.
Automation and the order process:
A key benefit to marketing information products is that the entire digital sales process can now easily be automated. Once set up, you can make money 24 hours a day, 7 days a week without being near your computer to process or fulfill orders. You should expect to pay a small fee for the service, but it’s worth it.
Once an order is placed and payment is confirmed by the vendor, the content is automatically delivered to the customer via email, digital download, or by mail in the case of hard goods.
Going global with information marketing:
You can connect with people anywhere in the world. Your area of expertise may only interest a small market, but it’s a BIG world! Even a tiny piece of such a large pie can be extremely profitable. Never has there been more opportunity for entrepreneurs to build a profitable and legitimate internet business on their own terms.